Sunday, May 6, 2012

KIA Design Huge Transformation

What a big change for KIA these few years, isn't it?

KIA Cerato, Optima and Sportage. All of these models have 180 degrees changed of design from the previous model! I have seeing a lot of KIA new cars coming out of the road recently, especially Cerato, Optima and Sportage. This really reflects their recent success of their outlook design!

KIA Optima Version 1

KIA Optima Version 2

But why KIA has the ability to change from the ugly design series to so successful design series within such a short period? It's just because KIA's management made a prudent decision of hiring Peter Schreyer as their Chief Design Officer. Peter is well-known for his Audi TT design. 

Now these few models are really cool, we are anticipating more successful outlook models are coming. 

It makes me think of my national car manufacturer, PROTON. My questions are, why PROTON cannot do the same thing? What is the purpose of PROTON existence if it cannot success after so many years? What is the road map for PROTON for the coming 3 to 5 years?

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