Sunday, September 11, 2011

Apology To Dear Malaysian

One lady is sorry for ignoring the homeless while another apologizes for not supporting the national football team. One man apologizes to his children for smoking while another says sorry for talking at the cinema.

The message, simply, is that forgiveness doesn't change the past but it certainly brightens the future.

That tagline of Digi's “Dear Malaysians” ad campaign, which urges Malaysians to apologize and seek forgiveness from one another during the coming Hari Raya, has become a big hit.The video has moved many, with more than 47,000 people sharing it on Facebook since it was launched on Tuesday night. 

The three-minute video shows an array of people holding up cardboards with written apologies for past mistakes.Many admitted to having shed tears after watching the video, which has singer-songwriter Min'Z providing vocals for the background song.

The poignant video has also prompted many to post apologies for various misforgivings on social networking sites. Many have apologised for their bad driving habits and parking skills while some have said sorry for not keeping in touch with their friends.

Wong, associate creative director of advertising agency Naga DDB that came up with the campaign concept, said that since Hari Raya, Merdeka and Malaysia Day were around the corner, there was no better time to spread the joy of forgiveness.

“All of us make mistakes but how often do we try to atone for them?” he asked.

“It was not meant to be a tear-jerker but to hit a raw nerve. Many people can relate to not apologising enough.” Wong himself was in the video, where he apologises to a taxi passenger for not returning a wallet he had found a long time ago.

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